(At least about this one thing.) I wrote this post on a plane to Germany, where I was headed to present at our annual Global Web Summit, where all (or most) of the folks at SAS setting our web direction met to talk about SEO and web analytics and other
Geoff Livingston wrote a blog post yesterday declaring social media is dead. As you can imagine, it's generated some comment and debate. Geoff is a public relations strategist with CRT/Tanaka, CEO of Livingstone Communications and a (the?) driving force behind Blog Potomac. I saw him present at the Society for
People are talking about SAS online whether we are there or not. It's good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines,
I've worked for a lot of different kinds of companies and organizations, run my own business, and been laid off by a big company. I know what it means to be a loyal employee and also to have that loyalty crushed. When I heard SAS' CEO Jim Goodnight say he would accept
David Thomas, SAS Social Media Manager, Part 2 from Jeff Cohen on Vimeo.
No matter how active you are in social media, there's probably someone out there who makes you feel like a cloistered misanthrope. I've met four of those people in the last couple of weeks: Wayne Sutton, Jeff Cohen, Kipp Bodnar and Ryan Boyles. I'm not sure it's possible with the
I spent the early part of this week at the Society for New Communications Research's NewComm Forum (Twitter hashtag #sncr) and Chris Brogan's Inbound Marketing Summit (#ims09) held side-by-side in the same hotel (a wise move considering the challenge of getting people to attend conferences right now). As an enterprise social media
People have been talking about "the Oprah effect," the sudden increase in Twitter users spurred by Oprah Winfrey's very public first tweet: HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY. (Someone I'm sure has told her since that using all caps means you're shouting. But hey, maybe
I've been back from our annual user conference, SAS Global Forum, for three weeks but I'm still amazed at what I saw. Even in this economy more than 3,300 dedicated SAS users came together to learn from each other. It was my first time attending the event, and one of
My stated intention for this blog was to talk about the things we're doing at SAS to integrate social media into our communications, and share information about what's working and what isn't. It's unforgiveable that I've waited this long to talk about the Marketing 2.0 Council, because it's been our
