So Skittles threw in the towel. They didn't have the stomach for profanities and racial slurs showing up on their "homepage," which they had given over to a Twitter search page showing real-time results for "Skittles." When I wrote about this yesterday, I was thinking of it as a bold
Tag: social
One of the conversations we've had most often at SAS around our participation in social media channels involves the control of our brand, or more accurately the realization that every company has come to in the last few years: We no longer control our brand. Our message is determined as
My SAS colleague Margo Stutesman forwarded me a blog post from Sasha Dichter, director of business development at Acumen Fund. (I'm assuming she sent it because she likes the way he quantifies what he's looking for in a social media marketer, as opposed to trying to get me to move on.) I've
I'm certainly not the first person to give reasons why I choose not to follow people on Twitter, but there are a few Twitter habits (twabits?) that particularly annoy (twannoy?) me, in addition to the habit of making up new words by tacking a "tw" on the front (tweologizing?). 1. You aren't
For a while we were thinking of this job as Digital Media Manager, but a Google search for that phrase gets a lot more hits for software packages that help manage your digital media than it does for people who manage Web 2.0 activities. I suggested changing the title to
"Marketing is a discipline in a period of great change of which it is still evolving." That was the opening sentence of a cover letter I received a decade or so ago when I was hiring a marketing communications coordinator at a previous company. Despite managing the difficult rhetorical feat