![Who owns the data? Well, it’s complicated.](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It