!["Listening for intent": using social media search to find people ready to buy](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-1.png)
Freaky-smart marketing ninja Christopher S. Penn (co-host of the Marketing Over Coffee podcast) had a great blog post recently entitled "Three Nearly Guaranteed Moneymaking Twitter Words." More and more companies are listening in social media, but are they doing it in a way that provides real bottom-line value? Many listen