For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks
My colleague at SAS, @WaynetteTubbs, is editor of our technical e-newsletter and the Risk Management Knowledge Exchange. Waynette made a great point in this week’s SAS Tech Report that helps us move away from the echo chamber that is social media. We spend a lot of time talking to social
Okay, I admit it, I'm old school. In my office, every good plan begins at the white-board. And the more complex the plan, the more colors are used. Today's whiteboard session was about the integration of Social Media in to one of our largest events, the Premier Business Leadership Series which
~Contributed by Stacey Alexander, Social Media Intern, SAS~ I went to a Lunch-n-Learn a couple weeks ago on getting the most out of Google Reader and it’s applications. It was so informative, I was inspired to turn in my iGoogle dashboard for a Reader. Below is a recap of the
In blog posts, training courses and individual conversations over the past year, I've been challenging SAS employees to post one blog comment a day, every day. It's the kind of simple yet difficult challenge that can change habits and show long-term results. Why should you try it? A few reasons:
I've already announced on my personal blog, the imaginatively-titled David B. Thomas, that I am leaving SAS to go to New Marketing Labs. Today is my last day here. I'm in my office right now, procrastinating, since the packing up has come down to the annoying stage: small things and
Presenter: Bert Dumars (@Bwdumars), Vice President E-Business & Interactive Marketing for Newell Rubbermaid From the program: Bert has worked with many departments through the Newell Rubbgermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing
~ Contributed by Stacey Alexander ~ So you’ve heard that Facebook is a great platform for business, and you’d like to use it, but don’t really know what to do past the initial step of setting up your account. Lucky for you, I wrote this blog post. Now, in case
Cisco just released one of those big reports that is bound to get everybody all aflutter. The Cisco 2010 Midyear Security Report is subtitled, "The impact of global security threats and trends on the enterprise." No points for guessing that I jumped straight to the social media section, after seeing
