![Is your database ready to take the plunge into analytics?](https://blogs.sas.com/content/customeranalytics/files/2011/10/11-10-1-0632.jpg)
I just returned from a vacation to the Pacific Northwest. What a place! The highlight was a whitewater rafting trip we took on the White Salmon River in Washington. The trip is scenic and chaotic. The track of river we ran delivers a steady barrage of class 3-4 rapids and