![Peak Performance from Marketing Optimization](https://blogs.sas.com/content/customeranalytics/files/2012/04/Optimization-Panel.jpg)
SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase,