Customer Intelligence goings on at 2010 SAS Global Forum


For those of you headed to Seattle next week for SAS Global Forum or SGF Executive Conference (#SGF10 and #SGFXC on Twitter), there are a number of great opportunities for you to learn new things and meet your peers. Here’s what you can expect related just to Customer Intelligence or Social Media Analytics:

[NOTE: All times are Pacific Time]

Sunday, April 11: 9:00 p.m.
SAS Seattle Tweetup! at Tap House Grill, 1506 Sixth Avenue, Seattle, WA
Register here (no cost to register, just a courtesy)

Monday, April 12: 8:00 a.m.
SAS Social Media Analytics Solution Launch at the Washington State Convention & Trade Center
If you can't be in Seattle, it will be streamed live here: cool is that?) and you can catch the buzz about the launch on Twitter by following #SASSMA.

Monday, April 12: 11:15 a.m. – 12:15 p.m.
Executive Conference Session: Marketing Success in a World of Empowered Customers
Moderated by Deb Orton, this panel discussion includes executives from Staples, Cisco Systems, GE Capital and Lacek/OgilvyOne. Our panel of experts will tell you how they get, grow and keep their best customers. This takes place at the Sheraton Hotel in the Aspen Room.

Monday, April 12: 1:45 – 2:45 p.m.
Executive Conference Session: The Social Media Roundtable
Discussion led by Dave Evans, Social Media enthusiast and author of Social Media Marketing: An Hour a Day. Includes executives from Starbucks Coffee Co. and The Wet Seal. This takes place in Grand Ballroom A on the 2d floor.

Monday, April 12 3:15 – 4:15 p.m.
Executive Conference Session: How Guest Intelligence Drives Marketing and Merchandising at Target
In this session, learn how Target uses guest intelligence to optimize marketing and merchandising processes from Eric Bibelnieks, Target's Group Manager, Guest Data and Analytical Services. Hear how guest intelligence addresses their goal of enhancing guests’ shopping experiences and driving store performance.

Monday, April 12 5:00 – 6:30 p.m.
Executive Conference Demos: Customer Intelligence, Marketing Automation, Marketing Optimization and Social Media Analytics. These take place in the Metropolitan Ballroom on the 3rd Floor during the Intelligence in Action Showcase reception. If needed, we have a dedicated quiet discussion area just outside the doors and a dedicated private meeting room set aside just for Customer Intelligence.

Monday, April 12 6:30 – 8:00 p.m.
The SAS Social Media Analytics Networking Reception
Come meet your peers from the Seattle online analytics community and others interested in Social Media Analytics. Refreshments will be served and it will include a brief overview of the new Social Media Analytics solution. This takes place in the Cedar Room on the 2d floor. Register here. (no cost to register - just a courtesy)

One additional happening that’s not a SAS Customer Intelligence event, but worth considering:

Tuesday, April 13, 7:30 – 9:00 a.m.

Social Media Breakfast Seattle: No More Excuses: Yes we CAN Measure Social Media
This takes place at Tribal DDB Worldwide, 1000 2nd Avenue, Suite 1000, Seattle, WA and features measurement guru Katie Paine. There’s a nominal fee, but will be well worth it. Register here. Justin and I will be there - come join the fun!

Please remember that with the exception of the tweetup, the networking reception and the breakfast with Katie Paine, you need to be registered to take part in the fun. Here's how to register:
SAS Users: Now On-Site Registration Only
SAS Executive Users: For Director-level and above only.

See you in Seattle!


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I held a number of marketing roles at SAS as Content Strategist, Industry Field Marketing and as Go-to-Marketing Lead for our Customer Intelligence Solutions. I like to find and share content and experiences that open doors, answer questions, and sometimes challenge assumptions so better questions can be asked. Outside of work I am an avid downhill snow skier, hiker and beach enthusiast. I stay busy with my family, volunteering for civic causes, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and get by with passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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