![Marketing analytics and why Google matters](https://blogs.sas.com/content/customeranalytics/files/2013/01/Google.jpg)
I have been fortunate enough to work on some of our various marketing analytics’ implementations. One specific solution I have talked about before is Customer Experience Analytics (CXA), a solution that facilitates the integration of online and offline data for better customer insights and segmentation. It is a key part of our overall