![How Cabela's masters multiple channels with analytics Cabela's distinctive retail stores are destinations in and of themselves.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Cabelas1.jpg)
If you like hunting, fishing, hiking or camping, chances are you not only know Cabela's but you're also a customer. Cabela's is one of the most well-known outdoor recreation brands in the world and was founded as a direct retailer in 1961. Cabela's now engages with customers across all 50 U.S states