![SXSW: My perspective as an enterprise social media marketer](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
I started writing this post on the plane coming home from the South by Southwest Interactive festival. If you've been on Twitter the past two weeks, you've probably seen the #sxsw or #sxswi hashtags, and if you weren't actually in Austin, you probably saw them a heck of a lot