SAS is hosting the second annual SAS Financial Services Executive Summit today at SAS global headquarters with executive leaders from the banking, insurance and capital markets industries. The theme of the show is "Ignite," which references coming together, sparking innovation and inspiring change. The keynote speaker is a very well known change agent
Tag: marketing optimization
SAS Executive Lead for Customer Intelligence Lori Bieda moderated this panel and introduced the concept of Marketing Optimization as the "Holy Grail" of marketing for the power it holds to enable marketing to fulfill its mandate as driving profitable growth for organizations. Joining her in this session was Stephan Chase,
As a marketer at SAS, there are few better moments than being at SAS Global Forum, happening right now at Walt Disney Dolphin Resort and the Gaylord Palms Resort in Orlando, FL. It's like an annual family reunion of SAS users from around the world, all coming together to reconnect,
Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away,
My friend and colleague Amartya Bhattacharjy led a roundtable discussion today titled, Merging Art and Science in Marketing at #PBLS11, which I've tried to distill for you here. He began with the traditional view of marketing in terms of two types of activities that had their own mindsets: Brand marketing (mass
I just returned from a vacation to the Pacific Northwest. What a place! The highlight was a whitewater rafting trip we took on the White Salmon River in Washington. The trip is scenic and chaotic. The track of river we ran delivers a steady barrage of class 3-4 rapids and
In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which involves using information and data management, segmentation, modeling and scoring, and having a
SAS is very pleased to co-host a Webinar with HealthScape Advisors on May 4, 2011 at 1:00pm ET, produced by AHIP. This Webinar will highlight the role that customer intelligence can play in helping health insurance plans manage the challenges of healthcare reform, and is titled: Manage the Challenges of
Anyone who knows me well, knows I believe in the power of three. I know I am not the first to realize the near mystical properties of this tool, and as a marketer and leader, I do my best to take advantage of it. Lions, and Tigers and Bears; the
I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing - Two Drink Minimum.” I found it so funny until I realized that my friends in IT and