My first post in this series provided an integrated marketing management visual of the full customer intelligence process. Admittedly, marketing is big and complex, so I thought I would help to take a section at a time to highlight what's important. In that colorful disk-shaped schematic, there are three sections that “float” on top of
The title of this post comes by way of Benjamin Franklin sometime in the 18th century (Thanks, Ben.). Despite the age of this wisdom, the world is littered with examples of marketing efforts that have prepared for and executed against failure, often with spectacular results. Some of the most recent
My colleague and friend Colleen Cruz led a roundtable discussion at #PBLS11, titled How to Boost Effectiveness with Marketing Operations Management (MOM). There was a robust discussion that brought out some of the main advantages of a marketing operations management solution, and I captured three main ones to provide a summary: Boost efficiency with
