![Exploring how to get in sync with mobile customers](https://blogs.sas.com/content/customeranalytics/files/2014/10/Mobile-Customers.pptx_.jpg)
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync