![SAS Customer Intelligence 360: Goals, propensity models, and machine learning](https://blogs.sas.com/content/customeranalytics/files/2018/05/propensity-702x336.jpg)
Why does your organization’s website or mobile app exist? What are you hoping to accomplish with your business by being digital? What are the most important priorities for your digital presence? Here are three goals that most organizations share: Sell more stuff. Make marketing more effective. Delight customers. Goals are