Customer Intelligence Blog

Customer Intelligence

SAS shown in Gartner's leaders quadrant.

Jonathan MoranSeptember 29, 2015 1

Gartner names SAS a Leader in digital marketing analytics

Digital marketing analytics has evolved over nearly two decades, per Gartner, and has beginnings with Web analytics developed to analyze server logs. Much has changed and a broader digital marketing analytics ecosystem has evolved into its own right, so Gartner saw the need to evaluate providers of digital marketing analytics solutions. In their inaugural Magic Quadrant for

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Customer Intelligence

Gartner named SAS a leader in campaign management the 9th year in a row!

Jonathan MoranApril 24, 2015 1

SAS a leader in the Gartner Campaign Management Magic Quadrant, again!

A strong campaign management platform is just one of the ingredients needed to allow brands to provide contextual customer experiences across a plethora of channels. And for the ninth consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management based on completeness of vision and

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Customer Intelligence

The Gartner Magic Quadrant for Marketing Resource Managment shows SAS as a leader.

Jonathan MoranFebruary 12, 2015 0

SAS again a leader in Gartner Marketing Resource Management Magic Quadrant

Gartner just recently released its Magic Quadrant for Marketing Resource Management (MRM) report –where SAS was named a leader. SAS attains this "Leader" distinction by quantitatively outpacing 15 out of 16 other vendors on both our completeness of vision and ability to execute. The graph to the right shows SAS' continued movement toward the

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Customer Intelligence

Jonathan MoranMay 6, 2014 1

Gartner research positions SAS in leader quadrant for Marketing Resource Management

Recently, SAS was positioned well into the leader’s quadrant for Marketing Resource Management (MRM). This is a great accomplishment for our Customer Intelligence division – and highlights the hard work we have accomplished over the past two years. In this post, I wanted to provide a little more detail around

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Customer Intelligence

Like a lighthouse, analyst validation helps you steer clear of hazards.

John BallaMarch 24, 2014 0

Analysts validate SAS leadership in marketing solutions

As customers have grown more demanding and empowered, the role of marketing as steward of the customer relationship has evolved to be more strategic in the enterprise. And with that evolution comes a greater need to validate vendor claims of superiority. Analyst firms offer advice and research through their publications,

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Customer Intelligence

Jonathan MoranOctober 7, 2013 1

Merging of the minds - the topic of marketing accountability

I recently had the pleasure of moderating a panel focusing on the top of Marketing Operations, which included Kim Collins of Gartner, Cedrick Shelly of State Farm Insurance, and Stephan Nobs of SAS. This panel was extremely timely as we move into the coming year and hear so much about the topic of marketing

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Customer Intelligence

Effective digital asset management has multiple layers.

Jim Hiepler-HartwigSeptember 12, 2013 2

Effective marketing includes digital asset management

When I think of digital assets, I become quickly overwhelmed. Just the volume of digital assets is mindboggling, without even accounting for how many individuals touch each digital asset before it is complete. Added complexity comes from organizational factors, such as legal review and standards, other internal departments' needs, multiple locations, subsidiaries,

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Customer Intelligence

Jonathan MoranJune 21, 2011 2

The multichannel campaign management triple play

Is SAS doing the right things when it comes to multichannel campaign management? In a nutshell, this is the question Gartner asked and recently answered by naming SAS a leader in their latest research report: Gartner’s Multichannel Campaign Management Magic Quadrant. The report highlights our advanced optimization and analytical capabilities,

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