![Blending the art and science of marketing at Best Buy](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
I had a chance to attend a moderated panel discussion at the last SAS Global Forum Executive Conference with executives from Best Buy, Seminole Gaming and Office Depot, and each speaker offered their own unique story about how applied customer analytics makes a difference in marketing. I captured some key points in previous