For the last three years, doing more with less has been a constant rallying call that one could argue has become the new normal within business.

Within the realms of the marketing department, it means generating the same or higher revenues from smaller budgets; fewer staff to execute the same or higher volume of campaigns; a switch from traditional channels to lower cost alternatives.

The common assumption is that we all need to get smarter, more efficient and effective.  But how?

Jim Foreman, Director of circulation and analytics at Staples Inc. talked to us about:

• The impact of using marketing solutions
• Doing things differently

… to effectively do more with less.

Watch and listen to Jim as he explains how they increased volumes by a factor of four; dealt with increasing complexity and reduced the number of analysts required to do all this by over 50%.  Those savings freed up time to create better models and experiment with new approaches – a strategy that delivered even more impressive results.

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