![SAS Customer Intelligence 360: Data visualization, location analytics and geospatial insights](https://blogs.sas.com/content/customeranalytics/files/2020/09/Location-1-702x336.jpg)
Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired