A friend of mine was telling me a story the other day. Since we live in a 140-character world, I'll summarize it: Basically, boy meets girl, boy goes to New Zealand to spend two weeks with girl, girl comes home and tells boy that she actually met someone else and
Mobile customers have the potential to change our business in profound ways. Advanced mobile communications is coming of age at a time when other technologies and societal shifts are working in parallel to radically transform whole industries. Some of these shifts have shown up in the marketing realm in the form of social media, customer
Springtime...Baseball...Hot Dogs...Peanuts...Coke... I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park. My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying "Things go better
Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly, content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And
The number one rule about product launch blogging is to never blog about your product launch. Take that, Fight Club! And yet, most marketers are expected to write multiple blog posts in conjunction with a launch. How do the smart marketers do it? They talk about the issues and share their
In this era of "do not call lists," anti-spamming legislation, mailing opt-outs and the many ways that consumers tune us marketers out, one might expect the 95 year-old "Direct Marketing Association" to be a quaint reminder of a bygone era, gradually fading into irrelevance. That's definitely not to be the case because they have evolved
The phrase “Content is King” may not be new, but it certainly has enduring relevance in our digital world where so much of our lives are experienced online and increasingly shared online. In fact, the very essence of social media is found in the ways we create content, share it,
I recently read an excellent research report by the IAB and Forrester titled Digital Attribution Comes of Age (full disclosure, SAS was a sponsor). In the paper, they talked specifically about improved multichannel measurement, data driven decision making and media buying leverage for marketers. Attribution, for me, is the natural evolution of marketing mix modelling
Here's what usually happens: You attend a conference and decide to live blog a session or two. You might even pre-draft or pre-research a small portion of the post to include the names of the speakers and some background information about them. Typically, you start the post like this: I
We have experimented with Twitter chats here at SAS, including a lively #statchat that we hosted two years ago for World Statistics Day. Likewise, our publications team has hosted a few fun Twitter chats with SAS book authors. Outside of SAS sponsored chats, I've also participated in and really enjoyed watching
