Certain things are just hard to squeeze into your day. For some of us, it's exercise or doing laundry. For others, it's blogging. You want to do it almost every day, but you can't seem to find the time. If you're one of the bloggers or would-be bloggers trying (and
Tag: content marketing
Most bloggers start thinking about blog editorial calendars from a planning perspective. You want to make sure you have enough content to keep the blog updated somewhat regularly, and you want to make sure you are publishing content that your audience needs, without overlooking any of your prioritized topic areas
Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be organized and slightly more analytical than your average writer, but I am first and foremost a creative, right-brained thinker. This means my immediate reaction when
For marketers with a lengthy, complex sales cycle, it is still imperative to engage a potential buyer as quickly as possible with relevant information. In an online world, tools like “click to chat” help with those willing to engage with vendors. In handling the volume of interactions of those who are not yet ready to
At the end of Todd Wheatland's presentation, "Transforming a large organization into a content machine," at Content Marketing World, he offered a top ten list of tips for creating corporate content. I've pulled a few tips from his list and added in others from earlier in his talk that resonated
The moment you (the expert) start to think a topic is boring is the moment when the average person is just starting to become aware of that topic. As soon as I'm bored with a topic, I know it's time to write about it at least five more times. It's
In April, I wrote 12 ways to write a conference blog post. It's one of those posts that I continue to share and often see others reference as well. One thing that might be implied in that post but isn't overtly stated is something of a golden rule for for