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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 4
SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 2]

Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a

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Customer Intelligence
Tiffany Carpenter 0
5 ways your digital analytics strategy is hindering your customer experience

These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow

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English
Artificial Intelligence | Customer Intelligence
Tiffany Carpenter 1
Is artificial intelligence the future of customer experience?

Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Welcome to the experience economy

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English
Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 1
SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a

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English
Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Model management for competitive differentiation [Part 1]

The universe of customer experiences, digital analytics, personalization and decisioning is massive. At times, it can seem as complicated and vast as the galaxy itself. With intricate subjects underneath this umbrella, you can lose direction, wander aimlessly, or feel a misleading sense of success or failure. When you lose vision,

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