![SAS Customer Intelligence 360: Predictive next best actions](https://blogs.sas.com/content/customeranalytics/files/2018/06/next-best-action-702x336.jpg)
Regardless of industry, it has become a frequent occurrence that behind every data-driven marketer is an analytical ninja. Together, they formulate recipes in addressing the customer-centric paradigm that considers the different actions that a brand can take for a specific individual, and decides on the “best” one. The goal of