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Suneel Grover RSS
Advisory Solutions Architect

Suneel Grover is an Advisory Solutions Architect supporting digital intelligence, marketing analytics and multi-channel marketing at SAS. By providing client-facing services for SAS in the areas of predictive analytics, digital analytics, visualization and data-driven integrated marketing, Grover provides technical consulting support in industry verticals such as media, entertainment, hospitality, communications, financial services and sports. In addition to his role at SAS, Grover is an professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Grover has a MBA in Marketing Research & Decision Science from The George Washington University (GWU), and a MS in Integrated Marketing Analytics from New York University (NYU).

Advanced Analytics | Analytics | Customer Intelligence

Suneel GroverJanuary 27, 2017 0

Digital intelligence for optimizing customer engagement

Digital intelligence is a trending term in the space of digital marketing analytics that needs to be demystified. Let's begin by defining what a digital marketing analytics platform is: Digital marketing analytics platforms are technology applications used by customer intelligence ninjas to understand and improve consumer experiences. Prospecting, acquiring, and holding on

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Artificial Intelligence | Customer Intelligence

Suneel GroverDecember 6, 2016 0

Customer analytics: Think outside the black box

As data-driven marketers, you are now challenged by senior leaders to have a laser focus on the customer journey and optimize the path of consumer interactions with your brand. Within that journey there are three trends (or challenges) to focus on: Deeply understanding your target audience to anticipate their needs

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Customer Intelligence

Suneel GroverAugust 26, 2016 0

SAS 360 Engage: A/B testing and algorithmic segmentation

For the uninitiated, SAS 360 Engage enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels. Wait a minute. SAS does more than the analytics? That is correct. SAS 360 Engage is a marketing super force serving as a one-stop shop for data capture all

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Customer Intelligence | Data Management

Suneel GroverAugust 4, 2016 0

SAS 360 Engage: Delivering blue-box predictive personalization

SAS Customer Intelligence 360 is a new digital marketing hub offering that enables users to plan, analyze, manage, and track customer journeys. It includes SAS 360 Discover for digital intelligence and SAS 360 Engage for execution capabilities that enable marketers to dynamically create, manage, and place digital content across a variety

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Customer Intelligence

Suneel GroverMay 25, 2016 0

SAS 360 Discover: Predictive marketing's new secret weapon

In April, SAS 360 Discover was introduced at SAS Global Forum 2016. Since my career started at SAS over five years ago, I have been anticipating this important announcement. In my opinion, this is a major breakthrough for the space of digital intelligence. In my first year working at SAS, I learned of research and

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Customer Intelligence | Data Management

Suneel GroverApril 15, 2016 0

Introduction to SAS for digital personalization and attribution

As promised a couple of weeks ago, I am very happy to share Part 2 of a webcast series highlighting how SAS participates in the space of digital analytics for data-driven marketing with applications for personalization and attribution. Before launching the video, let me set some context for what you are

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Customer Intelligence | Data Management

Suneel GroverMarch 31, 2016 0

Introduction to SAS for digital analytics and segmentation

Digital analytics primarily supports functions of customer and prospect marketing. When it comes to the goals of digital analysis, it literally mirrors the mission of modern marketing. But what exactly is today's version of marketing all about? Honestly, we've been talking about this for years. And years. We ALL know

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Customer Intelligence | Data Management

Suneel GroverMarch 22, 2016 0

Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

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Customer Intelligence

Suneel GroverMarch 9, 2016 0

Who's the king of advanced customer analytics?

The age of the customer is upon us. As data-driven marketers, we are now challenged by senior leaders to take a laser-focus on the customer journey, and optimize the path of consumer interactions with your brand. Within that journey, there are a number of trends (or challenges) to focus on: Deeply understanding

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Customer Intelligence | Data Management

Suneel GroverJanuary 25, 2016 3

The analytics of customer intelligence and why it matters

I begin this blog post with one goal in mind. I want to raise awareness on the subject of customer and marketing analytics, and why this field is exploding in interest and popularity. Let's begin with a primer for the uninitiated, and lay down some definitions: Customer Analytics: The processes, technologies, and

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