Is SAS doing the right things when it comes to multichannel campaign management? In a nutshell, this is the question Gartner asked and recently answered by naming SAS a leader in their latest research report: Gartner’s Multichannel Campaign Management Magic Quadrant. The report highlights our advanced optimization and analytical capabilities,
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The multichannel campaign management triple play
SAS' Jonathan Moran - a virtual introduction
As a new contributor to SAS' Customer Analytics blog, I want to take the opportunity to virtually introduce myself. My name is Jonathan Moran, and I’m relatively new to the world of Product Marketing at SAS. However, what I’m not new to is assisting customers in answering important questions like: