Jonathan Moran is responsible for global marketing activities for SAS’ marketing solutions. He has more than 20 years of marketing technology and customer analytics industry experience. Jonathan has designed, developed and implemented analytical software solutions that helped Fortune 500 customers solve unique analytics business issues.
In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt to “differentiate” themselves from other vendors – software companies and solution providers invent new names and terms, which can easily result in confusion. Naming a
The challenge of "big data" is well recognized as multi-faceted in terms of its Volume, Variety and Velocity, and SAS has had a roughly 35-year head start on the rest of the industry in dealing with it. Our solutions are dyed-in-the-wool to address the "3 V's" of big data, in
The ability to manage cross channel customer interactions is no doubt a critical part of business strategies. Business strategies that focus on continually improving customer loyalty, constantly reducing marketing costs, and always communicating consistently and efficiently with customers will always rely on managing cross channel customer interactions effectively. In order
This final post in the series on how marketing solutions will fill a role in the organization of the future focuses on the idea of pervasive positive impact. Previously, we've examimed the first two elements of customer intelligence (CI) or integrated marketing management (IMM) solutions that will serve you well into the future - profitability and
This is the third in a series of four posts that focus on how marketing solutions can help marketing fulfill its role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill - to drive profitability, to increase productivity, and to be
This is the second in a series of four posts that focus on how marketing solutions can help marketing fulfill lits role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill, being to drive profitability, to increase productivity, and to be pervasive. This
Over the next few weeks, I will address the topic of where I see Customer Intelligence (CI) and Integrated Marketing Management (IMM) solutions moving over the next 3-5 years. I have been doing some work around strategy and really considering how our marketing strategy will align with our product vision
In my last blog post, titled Taking the Best Marketing Action, we focused on making sure our marketing activities were relevant, optimized, and automated. Getting to this place within your marketing organization takes work, but the payoffs from having these processes set are phenomenal in terms of efficiency. SAS Customer
In my last post, titled How to find the most profitable growth opportunities, I talked about the first of three main customer challenges that we solve with our Customer Intelligence solutions, finding the best growth opportunities, which involves using information and data management, segmentation, modeling and scoring, and having a
In my last post, titled The Multichannel Campaign Management Triple Play, I talked about the three main customer challenges that we solve with our Customer Intelligence solutions – namely finding the best growth opportunities, taking the best marketing action, and then maximizing cross business impact. I promised I would be back to
