![Mobile best practices: engagement and the customer experience CMO Council Report: Getting in Sync with Mobile Customers, Best Practices in Engaging Mobile Customers.](https://blogs.sas.com/content/customeranalytics/files/2015/01/Getting-in-Sync-Best-Practices.jpg)
Recent CMO Council research on getting in sync with mobile customers surfaced several key findings with enough significance that I wanted to explore each on in its own blog post. As was the case with objectives & context, and challenges & metrics, the idea of engagement and the customer experience