![The internal relevance of marketing](https://blogs.sas.com/content/customeranalytics/files/2017/01/CustomerIntelligence-2.png)
I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing - Two Drink Minimum.” I found it so funny until I realized that my friends in IT and