Soccer, samba, supermodels and statistics


If I say “Brazil,” what do you think of? The Girl from Ipanema? Pelé and 5 World Cup championships? Coffee? Sultry supermodels? How about statistics? Probably not, but that’s okay (I hope to change that). We Brazilians actually don’t mind being associated with fun, relaxation and other positive things. And yes, there is a connection with statistics as well – and it’s also positive!

First, some context: With about 200 million people and a $2 Trillion economy, Brazil has 34% of Latin America’s population, yet 40% of its GDP, which equates to extraordinary productivity. Yes, it leads the world in coffee, but Brazil also is the world leader in social network adoption and Twitter penetration in particular. It is also a top producer of automobiles and aircraft , steel, agriculture, media, communications and entertainment to name a few industries. Nearly 90% of all new cars in Brazil run on ethanol - all from domestic sugarcane production with enough left over to lead the world in sugar exports. So Brazilians know a thing or two about big business.

With all that going on, imagine what it takes to run that show! And yes, the leaders in this leading economy use statistics. Lots of statistics. The Brazilian government statistics office (IBGE) has to measure, report, explain and predict economic activity, demographics, and all the other information that government and corporations depend on for planning, investment and resource allocation. Any of the largest Brazilian corporations use predictive analytics to manage and improve their businesses, and the aggregate result is market efficiencies that magnify productivity.

So when World Statistics Day happens this Wednesday, October 20, what can we expect in Brazil? Customer segmentation? Econometric modeling? Demand forecasting? Supply chain optimization? Partying in the streets? Probably all of the above. Brazilians clearly work hard and party even harder, so they don’t need an excuse to throw a party. For a country that’s so busy getting work done, As far as Brazil is concerned, World Statistics Day is a great day for some samba.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.


  1. Michael W. Griffith on

    There is no doubt that Brazil is the cradle of global soccer stars, the world's most impressive festival is the festival of Rio De Janeiro and many other details you mention, so I say: viva Brazil!

  2. Pingback: 2010: Our Ten Most Popular Blog Entries - Customer Analytics

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