Here's a video interview with me, conducted by Deb Orton, where we talk about how we got social media off the ground at SAS, how to plan for some of the basic organizational issues and a bit about social media policies. It's an action-packed and fun-filled 14 minutes. Well, informative
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Jeremiah Owyang led off the second day of the Ragan Cisco Social Media Summit with a talk entitled What’s Next? Social Media Trends for Corporations. I’ve seen Jeremiah speak before and I’m always impressed with the clarity of his vision. Here are my notes from his talk this morning. Jeremiah
Len Devanna, Director of Digital Strategy at EMC, gave a presentation at the Ragan Cisco Social Media Summit that hit a lot of responsive chords with me. It sounds like Len and I have faced a lot of the same challenges and come to many of the same conclusions. Considering
Michael Brito from Edelman Digital talked this morning at the Ragan Cisco Social Media Summit on the topic of “Brands Breaking Boundaries.” Michael came to Edelman from Intel and understands the issues that corporate social media communicators face. Michael, by the way, is a great guy and one of the
Jeanette Gibson, global director of social media at Cisco, kicked off the Ragan Cisco Social Media Summit with an outstanding and inspiring review of how Cisco is using social media tools including blogs, Twitter and employee-generated video. These are my more-or-less tidied up notes from her presentation. Cisco has 22
This week I'll be heading to Cisco in San Jose for the Social Media Summit, put on by Ragan Communications. I'm excited to be attending and even more so to be presenting. I attended a Ragan event at SAS about two years ago, before I took on the Social Media
I was in a meeting this morning with some of SAS’ most active social media marketers: a solid group of smart folks who understand the value of social media and are integrating social into their campaigns in practical, measurable ways that add real value. It’s always an exhilirating discussion. We’re
Our SAS blogs are getting hit hard with what I can only describe as contextual spam, or maybe intelligent spam. I've heard several other people mention it lately, including Chris Brogan in a post called "Thoughtful Blog Spammers Welcome." Basically, the comments are relevant to the content of the post
My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.
My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with