One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe,
My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital
I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my
Look around and you’ll see a lot of online conversations asking, “Who owns social media?” One of my favorite daily news sources, Advertising Age, has hit this topic twice in the past few months. First, a solid piece by Pete Blackshaw last month where he talks about social media “softening”
When you have favorite customers, you get excited to see them do exciting things. That's how I felt about seeing 1-800-FLOWERS.COM President Chris McCann on the CBS prime time show Undercover Boss. The reality show disguises corporate executives and sends them undercover as rank-and-file employees to learn what it's like
At SAS Global Forum this year, Clark Abrahams, Chief Financial Architect at SAS and author of Fair Lending Compliance and Credit Risk Assessment, offered me a piece of advice that I’m fairly certain is going to change my life. We were getting ready to begin the amazing book drawing for
Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting
At the beginning of each year our Scout Troop puts the newly elected boy leaders through JLT, Junior Leader Training, in order to prepare them for the roles they will assume within the troop. About mid-way through the day-long training session, after we have covered the duties of all the
Christine and I took the opportunity to slack off from our certification studying and blogging during SAS Global Forum. Not that we were actually in Seattle for the conference. But we used the relatively quiet time that resulted from nearly everyone being out of the office to catch up on
The Social Media phenomenon, coupled with the recent and seismic economic shift, is forcing marketing leaders to rethink their priorities and methods. More and more of us are realizing that yesterday’s results, including the process that delivered those results, are out of alignment with today’s focus. It turns out Twitter,
In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,
Contributed by Michael Harvey, Technical Writer, Publications In my previous post, I wrote that being successful as a technical writer meant being “technical” and a “writer.” I elaborated on what it meant to be “technical.” In this post, I say more about what it means to be a “writer.” As
I'm really pleased and excited that my friend and colleague Alison Bolen is becoming a contributor to this blog. Alison has been one of the most dedicated, vocal and tireless advocates of the value of social media to SAS, even before I started working here. A lot of the progress
I realized as I was reading blog posts from the SAS Global Forum conference in Seattle earlier this month, that there was a lesson to share about all the different types of posts I was seeing. If you're like most conference attendees, you're thinking, "Who has time to blog while
Hi, I'm Alison. I've been blogging at the sascom voices blog for the past few years and recently moved into a new role as editor of blogs and social content for SAS. Right now, I'm focusing a lot of my time on developing our blogging program and coaching SAS employees
On a recent trip to SAS, Paul Greenberg shared his thoughts and ideas about marketing and social media. He pointed out that the rise of social media is not simply a change in how we do business; it signals a deeper transformation in how humans communicate online. Paul cited examples,
In 1897 a reporter was sent to determine if Mark Twain might have died since some rumors had been circulating to that effect. This prompted Twain to make his famous statement that “the report of my death was an exaggeration.” In 1907, the New York Times speculated that he had
It’s been a week and I’m finally recuperating from working SAS Global Forum in Seattle. Not that I’m complaining. The conference, as well as Seattle, was invigorating—and my very favorite SAS Global Forum thus far (I’ve attended 4). Seattle was anything but drippy. So grab your cup of java or
I've just read that Sony plans to discontinue the manufacture of 3.5-inch floppy disks. [Update: a more complete tribute to the floppy disk is over on Geek News Central.] The announcement made me nostalgic for the days when we shipped The SAS System on floppies. I don't think we've done
My book named Mastering Organizational Knowledge Flow is out. It has been quite a journey from reading an internal article on John Kohl's book The Global English Style Guide that gave me the last little kick to finally get going, to the point when I had my first copy in
I just returned from the SAS Global Forum 2010 conference in Seattle, WA. From Cary, NC, the travel time is about 7 hours, so I packed all of my necessities for the flight in my carry-on backup. Not counting snacks, the weight of the laptop, four magazines, and two books
Just the other day, we had our regular review meeting with our advertising account team, where we look at our inventory of ads, check their performance and discuss any needed refinements and next steps. During that review, we considered our plans to promote our new Social Media Analytics solution, which
Topic Modeling of documents is hot in the research community. Conferences are filled with different ways of determining topic models and how to apply them. The prestigious data mining conference KDD has in recent years had entire sections on topic modeling. The leading algorithms all have three-letter acronyms and sound
Little SAS Book author Susan Slaughter attended SAS Global Forum this year, as she always does. She had to travel to Seattle this time to get her hands on an early copy of her own new book, The Little SAS Book for SAS Enterprise Guide 4.2, which she updated with
What makes a great leader? We had the good fortune last week, during our SAS Global Forum Executive conference, to find out. For me, and many conference attendees, it was an honor to interact with and listen to Jim Collins, World renowned researcher, author, and passionate keynote speaker. His groundbreaking
The SAS Social Media Analytics product launch was a huge hit with the press at SAS Global Forum. I wrote about it below, a lot of analysts and social media pros are blogging about it too, and it seemed for at least a few hours last Monday that everyone on
Panelists (left to right): Deb Orton, SAS, Moderator Brad Fiery, Vice President, Database Marketing and Analytics, The Lacek Group Heather Valteris, Vice President Database Marketing Center of Excellence, GE Capital – Retail Customer Finance Theresa Kushner, Director, Integrated Customer Intelligence, Cisco Systems Jim Foreman, Director of Circulation and Analytics,
Those of you who have seen the new version of SAS Text Miner know that we are transitioning from a “document clustering” approach towards a “topics in documents” approach. I have received a lot of questions about this, so I thought I would address some of them in a multi-part
To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you
A lot of technology conferences are celebratory in nature. They showcase new products, highlight customer successes and provide a platform for authors, analysts and industry experts to praise these accomplishments. To be sure, there was plenty to celebrate at the SAS Global Forum Executive Conference. But this year’s conference -
