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Julie Platt 0
From Sweet Tea and Biscuits to Rock Stars

My grandmother was a great cook. When we would visit her in South Carolina, we spent hours on her porch enjoying wonderful meals accompanied by vats of iced tea. Now, my memories of her and those meals are captured in her Junior League cookbook that was passed on to me,

Leo Sadovy 0
Strategy as a set of Options

The term “military intelligence” is often put forth as the epitome of an oxymoron, and while it is true that many military processes and approaches do not easily make the transition to the business world, there are several that should not be overlooked, intelligence being one of the most significant.

Christine Kjellberg 0
Wooah – We’re Halfway There!

For those of you who were growing up in the 80’s and listening to rock with hair that had been teased for hours on end and using an entire bottle of AquaNet in the process, and pant legs pegged so tight you had bruises around your ankles, that line should

Sean Gargan 0
Distribution Opportunities in a Digital Age

I remember studying product distribution in my business classes at Colorado State. We learned about the role of manufacturing, distribution centers, and retail outlets, in moving goods from the factory to the consumer. The publishing industry was built on this model – with the added twist of selling distribution rights

Chris Hemedinger 0
This is your database...on SAS

Curt Monash posted a nice summary of the current and planned offerings that help to make SAS analytics more available "in the database" -- allowing you to analyze your data quickly without having to move it around so much. If you use SAS with Teradata, Netezza, or DB2, much of

Jonathan Hornby 0
Retention and Growth

We’ve all heard the notion that it costs more to acquire a customer than to retain one. There are few that can beat the communications industry where it can cost up to 15 times more to acquire a customer. Last week I read countless stories about the latest and greatest

Advanced Analytics
Mike Gilliland 0
Holdout Sets: Good or Bad?

My friend Tom Reilly of Automatic Forecasting Systems posted this comment on the INFORMS discussion group on LinkedIn: Some use all of the data and some withhold data to find the best forecasting model? Withholding is arbitrary as changing the withhold from x to y means a completely different model

SAS Events
Kirsten Hamstra 0
We have a winner!

Congratulations to John Calhoun of Gilead Sciences Inc.! He was the winner of the SAS Publishing book of his choice for participating in the SAS Global Forum SAS Publishing e-Book Reader Survey! Many thanks to everyone who participated in our survey. A results summary will be posted shortly. Once again,

Analytics
Anne Milley 0
Playing in Everyone’s Backyard

One of my all-time favorite quotes is from John Tukey: “The best part about being a statistician is you get to play in everyone’s backyard."? Statistics (and more broadly, analytics) contributes to and draws from multiple disciplines. There is a unity to analytical methods: The same method used in quantitative

Customer Intelligence
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MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.

Customer Intelligence
Justin Huntsman 0
Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with

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