Para comenzar este post, vamos a precisar en qué son los datos de referencia para luego pasar a hablar sobre el valor que representan para una empresa. Los datos de referencia tienen un significado contextual y semántico, simplemente se refieren a información que sirve para referenciar elementos y clasificar otros
In my previous post Sisyphus didn’t need a fitness tracker, I recommended that you only collect, measure and analyze big data if it helps you make a better decision or change your actions. Unfortunately, it’s difficult to know ahead of time which data will meet that criteria. We often, therefore, collect, measure and analyze
With the growing popularity and availability of online reviews and ratings, consumers have more information than ever before when purchasing a hotel stay. In order to build effective pricing and positioning strategies, hotel managers need to understand how consumers are using all of this user generated content with price to
