In a previous post, I discussed how hospitality marketers can gain a complete picture of their guests and understand guest behavior with analytics. In this post, I will explore what you can do once you have a complete picture of your guests. Today’s operating environment presents a set of challenges
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Guest-centric hotel marketing: Identifying the drivers of guest value.
Analyzing wait times at VA health care facilities
Data about the monthly wait times at VA facilities in the US are now available, but it's a bit overwhelming to try to analyze them in tabular form - plotting the data on a map made it a lot easier!... Here in the US, when our soldiers finish their commitment in
Demystifying analytics
There is no doubt that analytics is an overused and often abused term. So what does really analytics means? In part 2 of a series of articles on the analytical lifecycle, this blog will highlight some of the common and emerging techniques used to analyze data and build predictive models