My previous blog posts here for marketing have centred on data-driven marketing themes and how marketers can exploit data and analytics to create a more customer-centric, fact-based culture. And by extension, how this, combined with quality execution is likely to lead to better customer experiences and improved customer equity. This
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Redefining the scope of marketing to operationalise customer centricity
Execute SAS/IML statements that are in a file at run time
A feature of SAS/IML 13.2 (shipped with SAS 9.4m2, Aug 2014) is the ability to execute SAS/IML statements that are in a file. The feature is implemented by the new EXECUTEFILE subroutine. This feature is similar to the CALL EXECUTE statement. The difference is that the EXECUTEFILE subroutine reads, parses,
Child welfare experts urge data sharing and the use of analytics to protect children, families
I remember when I first started in public child welfare 21 years ago and the word "outcomes" was introduced. At that time, we believed that if it felt good and children and families seemed happy that we were doing a good job - those were our outcomes. We were wrong.