When the executives in an organisation start evaluating whether or not they should embark on a marketing automation journey, they are obviously going to ask themselves what return they should expect from doing so. Likely to be factored in to the evaluation process are obvious drivers such as reduced acquisition
I recently taught a SAS training course where the students were very engaged. They had so many questions, I could have spent the next month writing helpful blog posts that came from that one class. However, I picked this one question that the class begged for me to share. The
You might have lots of data on lots of customers, but imagine if you could suddenly add in a huge dollop of new, highly informative data that you weren’t able to access before. You could then use analytics to extract some really important insights about these customers, allowing you to
