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Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Letter from the Chair

~Contributed by Debbie Buck, SAS Global Forum Conference Chair~ Today is the last full day of SAS® Global Forum 2011. Every year, I’m amazed at how quickly the days go by. I hope you’re enjoying the conference as much as I am. I want to thank you for attending and

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Romancing Your Data: The Getting-to-Know-You Phase

~Contributed by Varsha Chawla, SAS~ What could a business analyst possibly like better than understanding the data in a database? Try understanding the metadata (data about data) and knowing how to access this in an ORACLE database. According to Carole Jesse, Senior SAS Analyst at Prime Therapeutics, databases have their

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23 is not just a speed limit at SAS

~Contributed by Elizabeth Ceranowski~ If you have ever visited SAS headquarters or if you work in Cary, you know that the speed limit on campus is 23 mph. This week the number 23 has taken on a new meaning. There are 23 papers being presented by students at SAS Global

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Wide open in Las Vegas

~Contributed by Karen Lee, SAS Communications Director~ Open. In one word, that is how I would describe the communication environment at SAS Global Forum. Wide open. This is an amazing time for communication. For a long time, the only way attendees could find out what was happening at SAS Global

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Letter from the Chair

Contributed by Debbie Buck, SAS Global Forum Conference Chair SAS users from around the world are in Las Vegas this week for SAS Global Forum. Attendees are continuing to register, but the official count as of last night was 3,335 of whom 25% are here from outside the US. Why

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Toby Dunn - A SAS Rock Star

This blog post is the ninth in our series and I can promise you that you will still be amazed by what you learn about this SAS user and friend. Today, I’ve had the privilege to interview Toby Dunn. I met him for the first time in Savannah, Georgia, in

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Phil Holland is another SAS Rock Star!

I met Phil Holland nearly three years ago at my first SAS Global Forum. Actually, he and I met on Twitter before the conference. Phil, as @hollandnumerics, talked with me many times on Twitter about his plans for attending SAS Global Forum. He and I were excited about SAS'; plans

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Who are the SAS® Rock Stars?

In November, I introduced a series of interviews called SASonality. The term was meant to define a person – SAS user or SAS staff – who had made a lasting impression, both in the way that he or she uses SAS and cares for and treats others. The problem is

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SASonality = Sy Truong

I've never met Sy Truong face-to-face. (That will be one of the top items on my SAS Global Forum 2011 to-dos.) I’ve talked with him on Twitter and enjoyed his blog so much that I listed it in an edition of the SAS Tech Report. I’ve even talked with him

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Ron Fehd has SASonality in Spades

The SASonality series is about connecting you with SAS users that you may not have taken time to really get to know. Today, I’m going to introduce you to someone that you’ve seen at the SAS regional users group conferences. As you’ll see after reading his interview, he’s created a

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Rick Langston has SASonality

This is the fifth post in the SASonality series. In this week’s post, I’ve interviewed Rick Langston, a man most SAS users have met or read about. He’s been with SAS for 30 years and attended nearly every SUGI/SAS Global Forum. In the photo at the right, Rick is the

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Rick Wicklin has SASonality

In the few months before SAS Global Forum 2011, I'd like to introduce you to as many special SAS personalities as possible. As you probably know, I've labeled their special character, SASonality. In today's post, I'm introducing you to Rick Wicklin. Rick and I have never met face-to-face, but I

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Diane Hatcher has SASonality

In this ongoing series about people with SASonality, today’s introduction is Diane Hatcher, a Solutions Architect from SAS Technology Practice. Diane and I had exchanged e-mails many times before meeting face-to-face for the first time at SESUG 2010. Every time I passed through the SAS Solutions Center, I noticed that

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Don Henderson has SASonality

In the months leading up to SAS Global Forum 2011, I want to give you a chance to get to know some SAS friends just a little bit better. I made my own list of people who have SASonality. SASonality means you have a love for SAS users, innovate with

SAS Events
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Introducing our SASonality

Before the two most recent SAS Global Forums, I wrote posts introducing you to SAS presenters and SAS user presenters. In 2009 (my first SAS Global Forum), I wrote the SAS Presenters Series and introduced SAS professionals including I-Kong Fu, Chris Hemedinger and Daniel Jahn. In 2010, the introductions included

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Same old same old...

~Contributed by Sara Jones~ It’s October and there’s a chill in the air. In North Carolina that means State Fair time. Now, for those who are not from the U.S., or for those who are, but don’t live in “the South” -- you may not know what this means. Think

Customer Intelligence
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Banks: Bringing back the hometown feel

I’m attending a Bank Administration Institute (BAI) event in Las Vegas this week. BAI is well-respected for its research, professional development and networking opportunities for banks and banking professionals. The conference, BAI Retail Delivery, is primarily attended by community banks and large regionals, but the topics are anything but colloquial.

Data Management
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Risk management: The first step is data

Today, financial services organizations are swamped in data because of regulatory requirements, years of rapid growth, mergers and acquisitions, and Internet-accessible data. This flood has many firms struggling with disparate sources and varying degrees of data quality. There are several reasons your organization might choose to integrate its data, including,

Risk Management
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Should we do more in risk management?

There are numerous strategic risk issues that might keep a chief risk officer or chief executive officer awake at night. Particularly since the financial meltdown, many are asking themselves (and anyone who will listen), “Do we need to do more in risk management?” Evaluating your program is an intense process,

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WITWIWW “SGF?”

~Contributed by Steve Benfield, Senior Director of Corporate Communications ~ Need a translation? Here you go: What In The World Is Wrong With “SGF?” Make sense now? Surely I don’t need to spell out SGF for an audience of SAS users, do I? Well, a quick Google search will tell

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Technology Connection Reloaded

One of the events I look forward to every year is the unveiling of a year’s worth of SAS R&D’s magic. It occurs during the SAS Global Forum Technology Connection. Today’s show was all we could have hoped it would be! We heard from some SAS software, technology and statistics

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