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Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Friday's Innovation Inspiration - Ratemaking

In this Innovation Inspiration, a SAS user has developed the insurance rating plans for a country using predictive modeling. How exciting! Additionally, the system adjusts based upon actual experience. This is quite the accomplishment given the complexity of the ratemaking for even a small geographical territory. The comments section reveal the identity of this innovator. Check it out.

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Analytics 2012 poster competition deadline!

Poster presentations are a great opportunity to present in a less formal, less stressful format than the full session, but the poster presentation still gives you a great opportunity for professional feedback and a chance to go to a great conference. Well, good news! You still have time to submit

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