Author

Mirian Herráez
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Senior Systems Engineer

Mirian Herráez is a Senior Customer Advisory at SAS, specializing in analytics, artificial intelligence and business transformation. Throughout her career in consulting and technology, she has helped organizations across multiple industries leverage data to improve decision-making and drive measurable outcomes. She holds degrees in Economics (Economic Analysis) and Fine Arts from Complutense University of Madrid, a Master's in Digital Business (ISDI), postgraduate studies in Economics and Finance in the CEMFI and passed the competitive examinations for Spain’s Higher Body of State Statisticians.

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning
Mirian Herráez 0
La experiencia del cliente como clave diferenciadora en la digitalización del Sector Asegurador

Tal y como comentamos durante el evento realizado con Expansión y McKinsey en nuestras oficinas, en el contexto de incertidumbre actual, las aseguradoras han tenido que subirse al tren de la digitalización para seguir creciendo. La crisis del COVID como acelerador de la digitalización en el sector seguros En un