Hey, I'm Colby. I've spent the last couple of decades in open source, helping turn complex tech into clear, compelling stories. These days, I'm a Sr. Product Marketing Manager at SAS, where I help make sense of things like Viya, AI model deployment, decision intelligence, and open integration—without all the buzzword ick. I believe good marketing should feel more like a conversation than a pitch deck. I've got a soft spot for trail running, 3D printing, em dashes, and raising identical twins…which is basically a masterclass in chaos management. If you're into tech that works, stories that stick, or just want to discuss the joys of pickle juice and gummy bears 30 miles into a run—let's talk.
At SAS, we use and contribute to a wide range of open source projects. This series – SAS Contributes – highlights how our teams give back to the open source community. In this installment, we’re focusing on OpenSearch. If you’ve ever sifted through thousands of system logs or product reviews to
Before we get started, I’d like to acknowledge that we’re inundated with buzzwords – all day, every day. I work in marketing, so I totally understand I’m part of the group to blame (sorry). But hear me out: “AI engineering” not only makes sense, but it’s critical to the future
The speed at which your organization can deploy new AI models determines your ability to stay ahead of the competition. It’s a measure of your ability to experiment and innovate, try new things and learn quickly. It’s also one of the reasons organizations are investing in SAS® Viya® – which
