Andrew Christian
Senoir Solutions Architect

Andrew Christian is a data scientist and statistician in the Global Analytics Practice of SAS. He is a long time customer and user of SAS and leverages that experience in helping SAS customers however he can. He is a graduate of Georgia Tech and lives in Atlanta, GA.

Customer Intelligence | Data Visualization
Andrew Christian 0
How to utilize Customer Lifetime Value with SAS Visual Analytics

Some business models will segment the worth of their customers into categories that will often give different levels of service to the more “higher worth” customers. The metric most often used for that is called Customer Lifetime Value (CLV). CLV is simply a balance sheet look at the total cost spent versus the total revenue earned over a customer’s projected tenure or “life.”