3 Steps to big data success with text analytics

A huge proportion of big data is unstructured text (such as client interactions, product reviews, call center logs, emails, blogs and tweets). Organizations starting to invest in advanced analytics often overlook the value text analytics could add to the process. But when data scientists or analysts get to work exploring […]

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Sentiment analysis, machine learning open up world of possibilities

When a person feels sufficiently wronged to lodge a complaint with the Consumer Financial Protection Bureau (CFPB), there’s likely to be some negative sentiment involved. But is there a connection between the language they use and the likelihood they will be compensated by the offending company? At the upcoming Sentiment […]

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Could a recommendation engine pick 'The Cuckoo’s Calling' as a best-seller?

How many of you have read The Cuckoo’s Calling by the previously unknown author Robert Galbraith? The answer is not many, until it came out that Robert Galbraith was none other than blockbuster best-selling author JK Rowling. Sales then skyrocketed. Rowling recently published some of the rejection letters she received as […]

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Widening the use of unstructured data

Analyzing text is like a treasure hunt. It is hard to tell what you will end up with before you start digging and the things you find out can be quite unique, invaluable and in many cases full of surprises. It requires a good blend of instruments like business knowledge, […]

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Topical advice about topics, redux

In my last post, I talked about why SAS utilizes a rotated Singular Value Decomposition (SVD) approach for topic generation, rather than using Latent Dirichlet Allocation (LDA).  I noted that LDA has undergone a variety of improvements in the last seven years since SAS opted to use the SVD method.  So, the […]

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Towering Insights

The benefits of big data often depend on taming unstructured data. However, in international contexts, customer comments, employee notes, external websites, and the social media labyrinth are not exclusively written in English, or any single language for that matter. The Tower of Babel lives and it is in your unstructured […]

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Detect the expected and discover the unexpected - Text analytics in health care

When I ask people what they know about Denmark they often mention Hans Christian Andersen. He was born in Denmark in 1805 and is one of the most adored children’s authors of all time. Many of his fairy tales are known worldwide as they have been translated into more than […]

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Streaming Text Analytics: Finding value in real-time events

As technology and analytics continue to evolve, we're seeing new opportunities not only in the way that we analyze data, but also in deployment options. More specifically, real-time deployment of analytical algorithms that enable organizations to detect and respond to security threats, offer timely incentives to customers, and mitigate risk by detecting compliance […]

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Event Stream Processing with Text Analytics

Is text analytics part of your current analytical framework? For many SAS customers, the answer is yes, and they've uncovered significant value as a result. As text data continues to explode both in volume and the rate at which it's being generated, SAS Event Stream Processing can be used to […]

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The prescription for unstructured data analysis is now legible

My Mum could have been a doctor – most can’t read her handwriting. It’s only because I’ve been trained to read it, I can. The analysis of unstructured data is similar. Text analysts can be quickly overwhelmed to learn that you have to manually develop a training corpus. Reading a […]

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