The term “marketing cloud” became popular in the early 2010s with the promise that it could manage and automate marketing operations across numerous channels such as email, mobile, social and web. While marketing clouds have evolved over the years (mainly through acquisition), one thing has remained consistent: They do not
As organizations infuse trustworthy practices into the fabric of AI systems, remembering that trustworthiness should never be an afterthought is important. Pursuing trustworthy AI is not a distant destination but an ongoing journey that raises questions at every turn. For that, we have meticulously built an ethical and reliable AI
2023 delivered a raft of notable bank failures, the largest since the 2008 financial crisis. Silicon Valley Bank and others succumbed to collapse, triggering widespread reverberations and heightened market uncertainty. We also saw a tsunami of AI innovation, expanding fraud and financial crimes, workforce transformation and climate risk. And let’s
Rare diseases, often called orphan diseases, affect a small percentage of the population. Despite their rarity, these diseases collectively impact millions worldwide. Being a health care professional who cares deeply about overall patient care, the challenges in diagnosing and treating rare diseases resonate profoundly with me. Limited data availability, dispersed
Black History Month seems like an opportune time to comment on the recent pullback of DEI initiatives, particularly in tech, as a reminder of a historical story. It’s a story of the perpetual dance between social progress and regression as America’s historically marginalized communities are concerned. However, the significance of
If your organization aims for longevity, resilience is a muscle you want to build. The 5 Resiliency Rules: Speed and agility Data culture and literacy Curiosity Innovation Equity and responsibility I know resilience has been a hot topic in recent years, and for good reason – it can make or
At SAS, we take a passionate stance in shaping the future of tech leaders. In 2023, we introduced the SAS HBCU+ Fellows Program, inviting faculty from Historically Black Colleges and Universities (HBCUs) and Primarily Black Institutions (PBIs) to gain hands-on experience with SAS and pass on this knowledge to their
Retailers face unprecedented challenges with supply chain volatility, inflation, oil price fluctuations, labor shortages and geopolitical activities, making it difficult to plan across the organization. With retail evolving, coupled with persistent supply chain issues, this adds complexity to anticipating and planning for shifts in consumer demand. The emergence of an
Let me ask: did you believe Facebook CEO Mark Zuckerberg really boasted about the company’s power in a 2019 video, saying, “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets, their lives, their futures.” The video of Zuckerberg purportedly saying
In the digital age, the adage "knowledge is power" has evolved into "data is power." It reflects the immense value of high-quality data and a strategic approach to data management. At the heart of any successful modern enterprise lies a robust data strategy coupled with stringent data quality standards. For
