About this blog
Welcome to the SAS Health and Life Sciences blog. We explore how the healthcare ecosystem – providers, payers, pharmaceutical firms, regulators and consumers – can collaboratively use information and analytics to transform health quality, cost and outcomes. I’m Jason Burke, Director of Health and Life Sciences here at SAS, and you can read more about me here.Subscribe to this blog
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Brad Sitler
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Commercial Life Sciences Industry Consultant
I am a strategist focused on relationship marketing and promoting innovation in the biopharmaceutical industry. Prior to joining SAS, I was managing my own consulting practice focused on commercial life sciences. My background also includes leading multiple large pharma client engagements for leading database marketing service provider. I have completed a Six Sigma Belt with Johnson & Johnson Consumer Products Companies while directing the implementation of new technologies into their customer care centers and managing the execution of CRM programs. My experience also extends overseas to AsiaPacific where I worked in the telecommunications industry leading CRM technology enablement for call centers across multiple countries.
Recent Posts
Nurse practitioners and physicians assistants - untapped opportunity for health care and life science companies
National health care reform will create coverage for an estimated 30 million additional consumers in 2014. These consumers will inevitably be seeing a primary care physician on a more ... Read More
Disease management programs – Receive help from 'big data' and analytics
Previous disease management programs have not delivered the results that our healthcare system anticipated or needed. Big Data, advanced analytics and a new healthcare ecosystem ... Read More
Disease management programs - A time to revisit
The Pharma industry landscape has changed dramatically over the last 5+ years. Consider the patent cliff underway; a weak R&D pipeline for blockbuster drugs; spiraling costs on ... Read More
The magic formula for customer insights
I was recently asked to share “the magic formula" for turning customer data into insights, and then closing the loop by converting insights into actions ... Read More
Pharma multi-channel marketing: best intentions as learning opportunities
A CRM initiative for which I recently had visibility, post launch, was a direct mail program that included the delivery of product samples to non-called-on ... Read More
Making Physician Marketing Actually Work
Recently, I was asked to define the key success criteria that I witnessed first-hand in the design, development and execution of physician non-personal promotion, also ... Read More
“Healthcare meets MONEYBALL…. hopefully…. What would Billy Beane say”