Treating patients like customers

The panel discussion at last week's SAS Health Care & Life Sciences Executive Conference surfaced plenty of ideas, opinions and, ultimately, strategies for effective customer engagement in health care.

Over at Customer Analytics (the SAS blog about, well, customer analytics), John Balla provides this great summary.

 

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    Welcome to the SAS Health and Life Sciences blog. We explore how the health care ecosystem – providers, payers, pharmaceutical firms, regulators and consumers – can collaboratively use information and analytics to transform health quality, cost and outcomes.
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