How to start a regular Twitter chat

We have experimented with Twitter chats here at SAS, including a lively #statchat that we hosted two years ago for World Statistics Day. Likewise, our publications team has hosted a few fun Twitter chats with SAS book authors. Outside of SAS sponsored chats, I've also participated in and really enjoyed watching […]

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5 keys to successful real-time blogging

As you might expect, blogging is a lot like many other skills – you have to work at it over time before you start to see improvements. Blogging does not at all come naturally to me, so it’s a personal goal of mine to keep working at it until I […]

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Is Facebook a challenge or an opportunity?

According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others.  Warren sees these channels becoming more of a marketplace, reducing the reliance on the […]

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Big data is a big issue for marketing

Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert […]

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Guy Kawasaki on enchantment for achieving influence

I had the distinct pleasure today to hear Guy Kawasaki deliver a keynote address at the SAS Global Forum Executive Conference 2012.  I thought of his engaging address as a nice guide for personal effectiveness, particularly in a professional realm.  And my main takeaway from yesterday's keynote address by Joe […]

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Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like […]

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Live tweeting at events - tips and tricks

Live tweeting offers a great way to stay plugged in to the key happenings around an event both for attendees and for those unable to attend the event physically. Typically, when it comes to large events it’s nearly impossible to hit all the places when there are concurrent presentations or […]

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How to turn unhappy customers into advocates, an early example (explicit language warning)

Once upon a time, almost three years ago, before most of us ever heard of Twitter, I was just signing up for the service and starting to follow anyone that I found who might be there talking about SAS. I used Twitter Search and I didn't find a lot. Some […]

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MarketingProfs B2B: One-to-One Therapy - Twitter and Email Advice

One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe, […]

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A big week for social media at SAS

I’m leaving tomorrow morning for SAS Global Forum, our annual user conference, held this year in Seattle. Last year was my first Global Forum. More than three thousand people came to learn more about SAS and to hang out with other like-minded souls. It’s quite an experience. I’ve heard it […]

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