Seth Godin's rules for marketing in the new economy

John Balla
John Balla|June 13, 2013

Are you invisible or remarkable? That’s the question that Seth Godin believes that marketers should ask themselves in the new economy and there are 3 simple reasons why: All media is now optional – no one is going to look at your tweet or open your junk mail unless they [...]

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Six ways better speaking makes better marketing

Nancy Rudolph
Nancy Rudolph|June 7, 2013

Hi everyone! I’m excited to be a new contributer to this blog – I’ve taken the road less traveled when it comes to marketing. My goal out of college was to see the world which landed me in the travel industry. I later became a Certified Meeting Planner and Events Project Manager, [...]

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By failing to prepare, you are preparing to #FAIL

John Bastone
John Bastone|February 11, 2013

The title of this post comes by way of Benjamin Franklin sometime in the 18th century (Thanks, Ben.). Despite the age of this wisdom, the world is littered with examples of marketing efforts that have prepared for and executed against failure, often with spectacular results. Some of the most recent [...]

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The business value of being a best place to work

John Balla
John Balla|January 16, 2013

Being named to the Top 100 of the Fortune Best Places to Work list is a highly coveted honor that SAS has enjoyed for 16 years in a row.  In order to be considered for this annual ranking, candidate companies have to answer a comprehensive set of questions that really [...]

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10 steps of marketing analytics for personalized national retailing

John Balla
John Balla|January 11, 2013

It’s remarkable how the women my life really like shopping at the different Chico’s FAS stores. I think a big reason is that somehow they manage to deliver a boutique experience for every customer at all their stores.  That’s not an easy feat when you run over 1,000 stores nationwide under 4 different brands: Chico’s, White [...]

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"Business Awesome" is part analytics, all attitude

John Balla
John Balla|October 30, 2012

“Awesome” is possibly the most over-used word in the English language, and its over-usage is driven by its versatility. Generally, something awesome is impressive in a way that warrants talking about it – so it’s something remarkable. Knowing that, it’s easy to understand how in our social-savvy, interconnected online world, awesomeness matters.  [...]

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A Facebook view of tomorrow's marketing

John Balla
John Balla|October 16, 2012

By and large, marketers are an optimistic lot. We’re often big extroverts with big ideas, laying grand plans and generally having a good time along the way. Our view of the future is usually rosy, with all sorts of reasons to hope for the best and reach for the stars.  [...]

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How to market in the tech titan era

John Balla
John Balla|October 12, 2012

Over the last decade, five companies have emerged with the potential to aggressively reshape the landscape of multiple industries – and to change life as we know it. They are the “Tech Titans:” Amazon, Apple, eBay , Facebook and Google. Collectively, these five companies are worth more than a trillion dollars. Their [...]

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Customer intelligence blog roundup from down under

John Balla
John Balla|August 20, 2012

In case you’ve missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line.  Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read: [...]

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Marketing lessons from women at the Olympics

John Balla
John Balla|August 13, 2012

17 days ago, I posted Olympic inspiration for marketers  and in it I shared a few good lessons for marketers from the Games. With a long-term focus, discipline, results orientation and teamwork, all sorts of victories are possible – for both athletes and marketers. Those same lessons have been validated [...]

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