“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each […]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Principal Marketing Specialist in Customer Intelligence. Read more about me here.
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