Stop #6 in the Big Data Archipelago journey: the Data Governance Isle

 “Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate in a 10-day, SAS-sponsored executive roadshow. Jill Dyché, Vice President of SAS Best Practices, kicked off each event with a discussion on data […]

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Stop #5 in the Big Data Archipelago journey: the Location Isle

Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway.” – Andrew S. Tanenbaum There’s been a lot of buzz about the Location Isle for several years due to a strong interest in its cloud computing territories – private cloud, public cloud and hybrid cloud. Whereby this […]

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Stop #4 in the Big Data Archipelago journey: the Open Source Adoption Isle

“One does not discover new lands without consenting to lose sight of the shore for a very long time.” - André Gide Ever heard of OpenOffice, Hadoop, Android, Firefox or MySQL? If so, can you identify the common denominator between these software tools and applications? If you answered, “They’re all […]

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Facebook vs. Orkut – three lessons for marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize you had one of your cousins from Hungary in town. Me:          *sigh* One of my Facebook friends recently mused in a post about getting a farewell email from Orkut. And she couldn’t remember what Orkut was. To me […]

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Stop #3 in the Big Data Archipelago journey: the Integration Isle

“If you build it, he will come.” – From the movie “Field of Dreams” “Build it and they will come” is a popular quote often attributed to the movie Field of Dreams. But guess what? This quote is not from the movie; it’s actually a misquote. [See the actual quote […]

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Set your compass to positivity for best results

I like to be reminded from time to time that having a positive attitude has so many better outcomes than the opposite approach. Some people try to make the case that focusing on positive outcomes actually drives positive outcomes, which sounds idealistic, but I think there's some truth to that idea. […]

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Stop #2 in the Big Data Archipelago journey: the Processing Isle

“I have travelled the length and breadth of this country and  talked with the best people, and I can assure you that data processing is a fad that won’t last out the year.” (Editor in charge of business books for Prentice Hall, 1957) Whereby the Analytics Isle tends to be a […]

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Stop #1 in the Big Data Archipelago journey: the Analytics Isle

“There are known knowns. These are things we know that we know. There are known unknowns.  That is to say, there are things that we know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.” - Donald Rumsfeld Welcome to the […]

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The health care customer emerges amid industry upheaval

One interesting outcome of regulatory reform in health care is seeing the use of the word "customer" filter into the dialogue in the industry. The context for that development in the United States’ health care industry is upheaval not seen in any sector of the economy since the government-mandated breakup […]

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A marketer's journey through the Big Data Archipelago

Come along with me on a journey through the Big Data Archipelago. It involves "visiting" a series of islands - an archipelago if you will - that each present a different opportunity to find value in big data. Big data is arguably one of the most overhyped buzzwords in business […]

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