“Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate in a 10-day, SAS-sponsored executive roadshow. Jill Dyché, Vice President of SAS Best Practices, kicked off each event with a discussion on data […]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.
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