10 best practices for the marketer’s Big Data Archipelago journey

“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each […]

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The final stop in the Big Data Archipelago journey: the Strategy Isle

 “However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit the eastern United States came ashore in October 2012. Airbnb, an online matchmaker for travel rentals, was one of several organizations that immediately put big data to […]

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Stop #9 in the Big Data Archipelago journey: the Investment Isle

“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute for Analytics (IIA) and SAS published the research report, “Big Data in Big Companies,” written by Tom Davenport and Jill Dyché. For this report, they […]

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Stop #8 in the Big Data Archipelago journey: the People Isle

 “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape CEO Have you read Tom Davenport’s “Data Scientist: The Sexiest Job of the 21st Century” article in the Harvard Business Review or Jill Dyché’s fun take-off, “Why […]

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Stop #7 in the Big Data Archipelago journey: the Data Security Isle

“Human errors and systems glitches caused nearly two-thirds of data breaches globally in 2012.” - Ponemon Institute and Symantec Nothing has accelerated the proliferation and sharing of personal data more than the internet. Some may disagree, but unless you’re living a technology-free life – by choice or not – then […]

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Stop #6 in the Big Data Archipelago journey: the Data Governance Isle

 “Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate in a 10-day, SAS-sponsored executive roadshow. Jill Dyché, Vice President of SAS Best Practices, kicked off each event with a discussion on data […]

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Stop #5 in the Big Data Archipelago journey: the Location Isle

Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway.” – Andrew S. Tanenbaum There’s been a lot of buzz about the Location Isle for several years due to a strong interest in its cloud computing territories – private cloud, public cloud and hybrid cloud. Whereby this […]

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Stop #4 in the Big Data Archipelago journey: the Open Source Adoption Isle

“One does not discover new lands without consenting to lose sight of the shore for a very long time.” - André Gide Ever heard of OpenOffice, Hadoop, Android, Firefox or MySQL? If so, can you identify the common denominator between these software tools and applications? If you answered, “They’re all […]

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Facebook vs. Orkut – three lessons for marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize you had one of your cousins from Hungary in town. Me:          *sigh* One of my Facebook friends recently mused in a post about getting a farewell email from Orkut. And she couldn’t remember what Orkut was. To me […]

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Stop #3 in the Big Data Archipelago journey: the Integration Isle

“If you build it, he will come.” – From the movie “Field of Dreams” “Build it and they will come” is a popular quote often attributed to the movie Field of Dreams. But guess what? This quote is not from the movie; it’s actually a misquote. [See the actual quote […]

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