How the mobile customer is changing marketing

Liz Miller is SVP of Marketing for the CMO Council.

Liz Miller, CMO Council

The CMO Council’s Liz Miller thinks mobile is such a huge issue that we absolutely need to talk about it – and I couldn’t agree more. One of the reasons is that there seems to be a slight disconnect between how quickly our customers are advancing in their mobile lifestyles and the way marketers are evolving their mobile strategies.

For that reason, we recently collaborated with the CMO Council on research to identify some of the roadblocks in front of marketers working hard to adapt. The result is called Getting in Sync with Mobile Customers - a report with fresh perspectives on strategy, the marketing mindset, and the advanced analytics that marketers to develop meaningful marketing strategies for mobile.

Mobile needs to be understood as far more than a new part of the marketing mix because of the behavioral changes it’s causing in our customers. Or as Liz puts it, mobile is the “ultimate game-changer.” And if you think you’re a B2B company or a B2C company – you’re wrong. We’re all C2B companies. The customer is in control and the customer is increasingly mobile.

We caught up with Liz at a conference recently and were able to catch about 2 minutes of her views on how mobile customers are changing marketing. Click on the window below to watch– I promise it’s worth your time.


About Author

John Balla

Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

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