By and large, marketers are an optimistic lot. We're often big extroverts with big ideas, laying grand plans and generally having a good time along the way. Our view of the future is usually rosy, with all sorts of reasons to hope for the best and reach for the stars.
Tag: strategy
Over the last decade, five companies have emerged with the potential to aggressively reshape the landscape of multiple industries – and to change life as we know it. They are the "Tech Titans:" Amazon, Apple, eBay , Facebook and Google. Collectively, these five companies are worth more than a trillion dollars. Their
In case you've missed it, our friends from Down Under have written some great posts about customer intelligence on our sister blog, Left of the Date Line. Each one of our colleagues have a few posts, so here is a summary of my favorites, which I encourage you to read:
17 days ago, I posted Olympic inspiration for marketers and in it I shared a few good lessons for marketers from the Games. With a long-term focus, discipline, results orientation and teamwork, all sorts of victories are possible - for both athletes and marketers. Those same lessons have been validated
I've had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship. One of my favorite outcomes of that effort was an e-Magazine titled, "Measures for Success - How to become a more accountable marketing organization." The title article of that eMagazine
My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.
My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with
I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my
I started the social media manager job at SAS in January of 2009, and spent the first half of the year creating and communicating our social media policies (which we call our Guidelines and Recommendations, since they’re much more than just the dos and don’ts.) In the half year or