Turns out some of your friends are jerks

There’s a paradox in my involvement in social media that people who know me well will understand: Often I don’t want to know what most people are thinking. For instance, the absolute nadir of human communication is occurring in the comments sections of YouTube and local news sites. I avoid [...]

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The future of business on the social web

My notes from The Future of Business on the Social Web panel at the Social Media Business Forum Jeff Cohen started the panel with a question: Has social media gone beyond communications? Does it impact everything a business does? Jason: “Social media” is an adjective. There’s always something after it. [...]

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Who should own social media inside an organization?

Panelists: (left to right) Jason Falls, @JasonFalls; Ilina Ewen, @ilinap;Gavin Baker, @GavinBaker My notes from the “Who should own social media?” session at the Social Media Business Forum I came in a bit late for this one. When I arrived, Jason was saying it’s better to have a person who [...]

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Thirty ideas from the Digital Marketing Mixer you can implement tomorrow

The closing session of the MarketingProfs Digital Marketing Mixer featured a team of four “mixologists” who gathered and shared their top takeaways from the event. The mixologists were Jason Baer (@jaybaer), Stephanie Miller (@StephanieSAM), Michael Brito (@Britopian) and Beth Harte (@BethHarte). Stephanie handled the Must Know track: Build credibility before [...]

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Business Blogging: Tips and Case Studies

My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many [...]

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Integrating Social Media into Your Marketing Strategy to Gain a Greater Response

My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O’Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman’s, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam [...]

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My perspective on Blogworld as an enterprise B2B social media practitioner

I’m in one of the last few sessions at Blogworld. I’ve hit the point of overload. I truly appreciate all the time and effort all the speakers and organizers have put into making this an incredibly useful and practical event. I love how much people are willing to share. I [...]

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Why I'll be tweeting less from Blogworld

Considering I’m at Blogworld it’s not surprising I’ve been thinking a lot about the ways we communicate in social media and how blogs fit into the equation. I contributed to my first blog in 2001 and started my own in 2003 back when there weren’t all these other options, like [...]

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Notes from the B2B social media panel at SocialFresh

I’m in Charlotte, NC today for the Social Fresh social media conference. I’m on the Social Media B2B panel with Nathan Gilliatt and Jeff Cohen, moderated by Kipp Bodnar. When we met a few weeks ago, we decided we wanted to share stories, engage the audience and interact with them, [...]

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Stop telling me what to do

If you’re active in social media, especially if it’s part of your job, you’ve probably gotten used to the feeling that you’re doing everything wrong, or that you aren’t doing enough. In the past few weeks, I’ve been told – directly or indirectly – that a Facebook fan page is [...]

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